Juliane Bautista

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Mutual of Omaha rebrand

I was one of the lead designers on the brand guidelines update for Mutual of Omaha. We created an extensive manual ranging from logo usage to a variety of applications. I was very active in the collaboration that took place to create this document as well as a key advocate for the acceptance of this project.

The Mutual of Omaha website was also recently redesigned and we launched a new advertising campaign. My biggest contribution was setting standards for photography, illustrations and helping to ensure consistency across mediums. I was also on the design guide team. It was an honor to have contributed to this and it is featured on multiple design system sites.

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